AT2: Film Poster Research

Poster 1

This profile film poster is advertising the film The Avengers. The title of the poster is stated at the bottom. It is in a white/grey colour which is a contrast to the colours on the poster. This makes the writing stand out and immediately tells the audience the name of the film. I also think that the font and the capital letters also makes the title stand out as it looks interesting. If it had just a plain font, it would look boring and wouldn't really go with the interesting outlook of the overall poster. This poster already tells the audience a lot about what's going on in the film. You can clearly see that the characters are in a city which looks as if it is being attacked. This suggests that the genre of this film probably involves a lot of action and adventure. All of the characters on the poster all have a weapon of some sort. This could suggest that they are fighting someone or something whilst trying to protect the city. The man in the red suit at the front of the poster (Iron Man) allows the audience to understand that he has the lead role whilst the others are more like co-stars. All of the characters are all randomly placed around the poster doing their own thing. This makes the poster look really interesting. The colour scheme of the poster mainly consists of darker colours. However, the red from Iron Mans stands out from the poster as well as the green colour of the Hulk (the green monster at the far left of the poster) and also Captain America's red and white shield (the man in the blue costume to the far right of the poster). The names of all the actors are stated at the top of the page which allows the audience to see what actors are featured in the film.

Poster 2

This landscape film poster is advertising the film Lincoln. This film poster is really simple with a side profile of a character with a white background. I think that even through this poster is simple, it makes it look really effective. The colour scheme of the poster is mainly in black and white. The title and the actors name are both in a dark yellow/light brown colour. This makes the title stand out so the audience's eye will catch onto it. The title along with the actors name are both in capital letters. This makes them both stand out more. There is only one actors name on this poster and it is positioned directly above the main title in big lettering. This could suggest that this actor is well known as he is more than likely playing President Lincoln who is clearly the main character of this film. Above the actors name A Steven Spielberg Film is stated above it. Steven Spielberg is a very famous and well know director. Most people who see his name attached to a film know that it will be a good film. 

Poster 3

This poster contrasts with the other two posters mainly because it is animated. The colour scheme of the poster mainly consists of different shades of blue which creates an icy, wintery feel. This is one of the many hints in the poster that the film involves christmas and winter in some way. Another hint would be Father Christmas with his arms folded in the background. If the beard doesn't give away anything about him being Father Christmas, tattooed on his arms is a naughty and nice list. This is a stereotypical feature of Father Christmas when he decides whether children deserve any presents based on the fact whether they are naughty or nice. The other four characters which are featured on the poster include a tooth fairy, the easter bunny, the sandman and two little elves. These characters add various yellow, white, red and green colours to the poster. As they all have a dark background behind them, it makes these characters stand out as well as the two bigger characters above them which suggests to the audience that they are important characters which are featured in the film. We can see that the main character is the teenage boy with the white hair and the blue hoodie. This is Jack Frost. The audience can tell that Jack Frost is the main character in this film as he is the biggest character in the centre of the poster. The feature which I really like about this poster is the fact that the characters are all looking straight out to the audience. This is a really eye catching technique because it engages the audience. The title of the film Rise of the Guardians is also in capital letters just like the other posters I have analysed. This makes the film name stand out as well as having the text in a metallic silver colour. This contrasts to the dark background colour and creates an interesting effect on the lettering as it looks almost shiny creating a magical feel. You can tell by the poster that this film is light hearted and happy because all of the characters are smiling and looking out at the audience which creates a friendly atmosphere and inviting effect. I also like the way that the cinema release date has been put directly underneath the title of the film in capital letters with the same metallic silver colour. This tells the audience exactly when the film is coming to cinemas. It stands out but it doesn't overpower the rest of the poster.