Thursday 27 November 2014

AT2: Comparison of Film Posters to their Magazines and Trailers

Film: Maleficent

Film Poster
This film poster only features one character from the film on it. This could suggest that the character shown is the main character in the film. I really like the use of the contrasting colours in this poster with the white/pale grey background and the black clothing of the character. However, a white background isn't featured in the film magazine or in the film trailer. This suggest that the white background was purely placed in order to make the main character stand out in the poster from the use of the contrasting colours. 


Film Magazine
In this film magazine, similar to the film poster, there is only one character featured as the main picture which again suggests that she is the main character. This links back to the poster as the character is holding a similar pose. She is also looking straight out to the audience giving them straight on eye contact which I feel makes them want to look back. In the film magazine, I have noticed that the dark turquoise colours in the background are similar to the background colours in the trailer. The dark colour background of the film magazine already hints at various events and themes which may occur in the film and basically tell the audience that the film may have dramatic fantasy elements in it and that the film will not be a comedy, etc.


Film Trailer
The film trailer for this film hint at the various dramatic fantasy elements which are featured in the film poster, from the use of the colours and the mysterious dark turquoise forest setting. I have also noticed that the title font and colour in the film poster is the same as the title font and colour in the film. It doesn't, however, show this on the film magazine. This could suggest that the picture of the character on the magazine is meant to catch the audience's eye and then make them want to read the magazine to see what the film is called. Also, the film magazine designers may not want to overcrowd the page as also on the front page are various advertisements of other new film which have been released or will be released so therefore, there isn't really much room for the film title in big.






Film: Iron Man 2

Film Poster
The title of the film 'Iron Man 2' is in a different font and colour to the title on the film magazine. The reason for this may be that the title style on the poster wouldn't match the theme of the film magazine and therefore would look out of place. The poster for the film makes the use of some dark colours with a dark cloudy background. This could suggest that  a battle may occur or some sort of dark misfortune may occur. This links to the film trailer, as despite the fun moments near to the beginning of the trailer, the character Iron Man has a fight on his hands as he tries to fight off a bad man who has copied his own design of his Iron Man suit.


Film Magazine
This film poster has an electrical theme/feel to it. This mainly comes from the magazine title but it links with both the poster and the trailer of the film. For instance, the bad man who has attempted to copy Iron Man's invention creates a suit which generates electric beams. This is shown during the trailer of the film and in the centre of the film poster which could suggest that he is the centre of all problems in the film.


Film Trailer
The film trailer, like the poster, presents all of the main characters in the film. It also uses the same title font as well which links the poster and the trailer together. From watching the film trailer, I can see that the colour scheme which is shown both in the poster and magazine front cover aren't the same. This is because the film trailer features more brighter and naturalistic colours. If the film trailer was shown to be too dark then I feel that there wouldn't be any sorts of hope in the film and I don't think it would portray the typical superhero genre which this film provides.



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